Introducing OLED TVs in 2021, Panasonic has also announced new LCD/LED TV series: JX940 (75, 65, 55 and 49 inches), JX850 (65, 58, 50 and 40 inches) and JX800 (65, 58, 50 and 40 inches). All new products have a 4K Ultra HD resolution and are equipped with different versions of the proprietary HCX processor. The two older series are equipped with My Home Screen 6.0, and the younger one uses Android TV. The voice assistant can be used directly via the new remote control with a microphone (rounded edges make the remote control ergonomic and easy to use).

Panasonic JX940 (JXW944 in some European countries, in some regions will be called JX970)-Panasonic's flagship 4K Ultra HD LCD TVs in 2021. They have an IPS-panel HDR Cinema Display Pro, are equipped with a new HCX Pro AI video processor, as well as HDMI 2.1 ports (some HDMI 2.1 features will require a firmware update) and support AMD Freesync Premium. The TV is equipped with Dolby Vision IQ and HDR10+ Adaptive. Intelligent Clear Motion technology smooths out dynamic scenes for flicker-free viewing. The JX940 series also features a groundbreaking version of Panasonic's flexible stand design to allow the soundbar to be mounted. The integrated Cinema Surround Sound Plus sound system supports Dolby Atmos. With the Dual Bluetooth Audio Link, you can connect two Bluetooth devices to the TV independently (for example, headphones).

The mid-range JX850 (JXW854) series is largely a compromise between price and the stripped-down features of the older line. A simpler panel is used (HDR Bright Panel Plus), the HCX AI image processor is here without the Pro console, Game Mode in the normal version (without Extreme), and there is no support for Dolby Vision IQ. But HDR10+ Adaptive and built-in acoustics with Dolby Atmos support are left.

The Panasonic JX800 models on the Android TV platform stand out (in Germany and some other European countries, the JXW834 marking has already been confirmed). These are simple 4K LCD TVs that inherit Panasonic's first Android TV sets (HX700 series), offering models with a diagonal of 40, 50, 58 and 65 inches. Inside is an HDR Bright Panel Plus and an HCX processor, also supported by HDR10+ Adaptive. For gamers, there is only ALLM, and VRR and 4K@120 Hz are not offered. The JX800 will actually be the only Panasonic line-up where you'll find a Disney+ online movie theater and other optional streaming services (Panasonic's My Home Screen 6.0 is offered with a more limited set of apps compared to Android TV).

All Panasonic 2021 LCD TVs will go on sale in the first half of 2021, there is no price information yet.

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